4/20 Reading the Receipts2026
4/20 still moves the cannabis economy. The 2026 numbers tell a story of record national growth, maturing markets cooling off, and a new state taking its first legal lap.
National sales jumped
Year over year, U.S. cannabis retailers posted a 46.9% sales lift on 4/20 2026, with transactions up 46.6%. The day still hits.
A 73% jump in one day
On April 20 itself, retailers saw 73% more transactions than the day before. 4/20 is still a real footfall event, not just a marketing one.
April 19 is indexed to 100. A 73% lift puts April 20 at 173.
Illinois led the country
Illinois posted the strongest 4/20 lift in MJBizDaily's 2026 state snapshot, with sales up 44.5% year over year.
Big states split
Some markets ran hot. Mature ones cooled. The 2026 4/20 leaderboard shows just how uneven the picture has become.
Flower still rules
Across U.S. dispensaries, flower remained the dominant 4/20 product, with vapes a clear second. Concentrates remain a small but loyal slice.
4/20 wasn't a top-10 day
In at least six states, April 20 didn't even rank among the year's ten biggest sales days. The holiday matters less in markets where every weekend is already busy.
That doesn't contradict the year-over-year state gains above: a market can still grow versus last 4/20 and yet fail to crack its own top-10 single-day sales list.
A bigger day, cheaper grams
Michigan's 4/20 haul was strong, but the price-per-ounce keeps falling. Volume is holding up while prices continue to compress.
Michigan adult-use retailers rang $20.4 million on 4/20/2026, up 27% from 2025 but down 28% from the 2024 peak.
The average flower ounce sold for about $53.38 on 4/20/2026, roughly flat with 2025, and far below $75.36 in 2024 and $72.95 in 2023.
Michigan's broader adult-use market did $3.17 billion in 2025, down from roughly $3.27 billion in 2024.
2025 pricing was reported as essentially flat versus 2026, so the 2025 bar is shown as an estimate benchmark while the 2026 bar carries the exact current figure.
Ohio's first legal 4/20
Ohio's first legal adult-use 4/20 cycle delivered a clean win for the new market: a $3 million weekly jump and more than $20 million in receipts across the surrounding week.
We watch these signals as
they hit the registers.
4/20 isn't just a sales day. It's the clearest annual read on where the industry is consolidating, where it's compressing, and where the next legal markets are opening their doors. Paybotic builds for what comes next.
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