Director of Digital Marketing

The Director of Digital Marketing is responsible for leading a team, and developing, coordinating, and executing B2B marketing and communication activities to expand merchant card processing solutions to cannabis related businesses, while supporting two niche subsidiaries that provide insurance and accounting services that Compliments Paybotic’s value proposition. This is a hands-on position that requires development, and execution of go-to-market strategies, while understanding merchant needs, and executing brand functions for the groups.

Key Job Responsibilities

Develops and implements comprehensive marketing, communications, and brand strategy for the company while creating unique and creative solutions to generate qualified leads that cultivate to business relationships.
Cross-collaborates with Sales, Finance, and other teams internally and externally to ensure marketing efforts are aligned with overall business goals and objectives.
Works with dedicated media agencies to steer ongoing optimization efforts, works hands on to ensure marketing tech stack and analytics dashboards hit their targets.
Lead and manage content strategy, creating original content across mediums and re-purposing content for distribution.
Oversees website, social media, and communications strategy related to product/service offerings.
Owns marketing campaigns from end-to-end; manages targeting and segmentation, messaging, content; manages design, planning, and execution as well as reporting on campaign results and bigger picture trends. Campaigns include email, ads, sales, SEO and social marketing.
Pivots quickly in fast-paced environment, anticipates marketing needs, ensures brand consistency, and compliance with verbiage based on industry governance.

Qualifications

Bachelor’s degree with proven experience at the Director level, institutionalizing marketing concepts in a B2B environment, financial services industry preferred, with 10+ years of well-rounded marketing experience in positions of increasing responsibility with a focus on marketing expansion. Start-up experience preferred.
Thorough knowledge of marketing principals, branding, and product and service management.
Strong content, and promotional marketing background, with SEO/Digital presence required, to drive customer growth; analytical and KPI driven.
Strong interpersonal, and communication skills; accessible to individuals, positive demeanor and strong attention to detail required. Resourceful and willingness to take hands-on-approach.