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The cannabis industry’s highly anticipated holiday is fast approaching, and for businesses operating within this space, it presents a pivotal period that can’t be overlooked. 420 is a unique opportunity to celebrate the cannabis culture, connect with customers, and showcase products.
As a business owner, it’s critical to begin preparing early and take full advantage of the holiday’s potential. To help you capitalize on the 420 holiday, this guide offers valuable tips on how to best prepare for the occasion.
The 420 holiday in 2022 saw record-breaking sales and increased mainstream acceptance of cannabis. According to a report by Headset, sales on April 20, 2022, were up 75% compared to the daily average. Additionally, more states legalized cannabis in 2022, bringing the total number of states to 38.
Anticipating the year 2023, there is potential for growth and expansion within the cannabis industry. As more states adopt cannabis legalization, we may witness a rise in product development, marketing strategies, and branding competition.
As cannabis becomes more popular, businesses are collaborating more with non-cannabis companies like food and wellness brands. During the 420 holiday, companies offer special deals to attract customers.
Overall, the future of the cannabis industry looks bright, and the 420 holiday will continue to be a significant opportunity for businesses in the cannabis space to showcase their products and connect with customers.
