Cannabidiol (CBD) and tetrahydrocannabinol (THC) are two natural compounds found in plants of the Cannabis genus. Both compounds interact with body’s endocannabinoid system. The only difference is that is THC is a psychoactive compound and CBD is a non-psychoactive compound. Simply put, THC can make you “high” unlike CBD.
This one difference changes the landscape facing THC, completely. THC does not enjoy the same legal validity as CBD. More and more consumers becoming aware of the purported health benefits of CBD and pushing up it’s sale. In this time when CBD is gaining momentum, THC businesses are concerned about losing sales and profits.
Marijuana Business Magazine surveyed executives and industrial analysts to seek advice on how THC focused businesses should react to the rise of CBD. Following is a list of their responses.
- Focus on health issues consumers want to solve and offer products that cater to their needs.
- Determine what consumers want, regardless of whether it’s THC- or CBD-related.
- Provide consumers with safe, effective products.
- Lower operating costs by using a membrane-based extraction system.
- Carry high quality THC and CBD products.
- Educate consumers about benefits of using cannabis derived CBD products that contain THC.
- Don’t get overly stressed about competition from CBD products, because there are more important issues to consider.
- Offer products containing the best genetics and educate consumers about the “whole plant experience”
- Focus on boutique products including single origin extractions such as live resin.
Convince regulators to allow retailers to sell CBD-only products alongside THC products.